About Rewardlaunch

We build fitness rewards and loyalty programs designed for Australian gyms — turning visits into meaningful retention through challenges, perks and seamless digital rewards.

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Proudly helping local and national gyms across Australia.

Our mission

Rewardlaunch exists to reward movement. We partner with gyms and fitness providers to create loyalty that’s simple to run and exciting for members.

Increase attendance via bite-sized challenges
Drive upgrades and referrals with tiered rewards
Measure outcomes with clear engagement metrics

Workplace programs

How it works

Set goals

Monthly challenges, attendance targets, referral targets.

Reward members

Points, perks, partner discounts and milestone gifts.

Track impact

Engagement dashboards, retention uplift reporting for gyms.

Real results

Avg attendance uplift	+18%
Referral increase	+32%
Member retention (12m)	+9 pts

Platform features

Member App

Simple check-ins, progress & redemptions.

Partner Deals

Local merchants and national partners for rewards.

Insights

Member analytics, cohort retention and CLV signals.

Challenges

Automated fitness challenges with leaderboards.

Common questions

Typical rollout is 4–8 weeks depending on integrations and rewards setup.

Yes — we integrate with major Australian gym PMS and attendance systems; custom connectors available.

We offer flexible plans for independents and multi-club operators; discuss terms with our team.

Partners & case studies

Urban Strength (Melbourne)

Membership retention improved by 11% after 6 months of targeted challenges.

Coastal Fitness (NSW)

Referral program drove 220 new members in three months.

Campus Gyms (AUS-wide)

Engagement across student populations increased 27%.

Team

Alex Morgan

Founder & CEO

Our leadership blends experience in fitness operations, consumer apps and loyalty design. We work closely with gym owners to design achievable reward flows that resonate with local members.